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Felix Beltran

Félix Juan Alberto Beltrán Concepción (23 June 1938 – 28 December 2022) was a Cuban artist and one of the most important Latin American designers. He had a career as a graphic designer, painter, draftsman, and engraver.

Beltrán introduced this "simplifying idea" having been influenced by American Mid-century Modernism, which he became "acquainted with during the 1950s and '60s in the USA through abstract art or chromatic abstraction." Other trends of the time such as concrete art, optical art, minimalism and pop art were added to this.

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